Tata Motors Passenger Vehicles Unveils ‘TATA.CARS’ As New Consumer Brand Identity

Tata Motors Passenger Vehicles Ltd. (TMPV) has introduced TATA.CARS as its new global, consumer-facing brand identity, unifying the automaker's passenger car portfolio under a single consumer banner. The transition comes roughly a year after Tata Motors demerged its commercial vehicle and passenger vehicle operations into two distinct listed entities.