Interbrand partners with JSW Greentech to build identity for EV brand Ampstar

New Delhi: Interbrand has partnered with JSW Greentech to create brand strategy, positioning and visual identity for Ampstar, the electric commercial vehicle brand from JSW Greentech. The brand will cover electric buses and trucks being developed for Indian operating conditions. JSW Greentech was established in 2024 as JSW Group’s commercial electric mobility business. Interbrand conducted research with drivers, owner-drivers and fleet operators while developing the brand. The exercise examined factors influencing the shift to electric commercial vehicles, including operating performance, reliability and the support available to fleet owners. Ashish Mishra, CEO, Interbrand India & South Asia, said, “Commercial mobility is entering a fundamental moment of change, and the brands that lead this transition will need to derisk the new as they tangibilize the upsides, building confidence in what comes next.” Mishra further said, “With Ampstar, we saw an opportunity to create a brand that could make that future tangible, one that combines the ambition and technological strength of JSW with a deep understanding of what customers need to make the transition. ‘An all-in partner for the bold’ is ultimately about a strong partner like JSW giving businesses the confidence to move forward, together.”